Social Media for Missionaries (Part 2: Blogging)

Carrie Mills • Oct 21, 2014

Welcome to our second installment of our three-part series on how missionaries can use social media to connect with friends and supporters. Be sure to check out our first post where we shared tips on how to use Facebook for your ministry!

We frequently hear the same questions from missionaries about Facebook, Twitter, blogging and more, and have compiled some general ideas and suggestions based on these conversations. We understand that there are countless resources for learning about and managing social media; our hope is to simply invite you to discover new ways of using these tools to connect with others and engage your audience more fully in your ministry.

*Please note that we discourage using social media if you are in a security-sensitive area or situation. Always use discretion when choosing what to share publicly.

Today, let’s discuss how to make the most out of your blog.

According to recent reports , 77% of Internet users read blogs. So since your supporters want to know what is going on in your life and in your ministry, blogging is the perfect way to keep them up-to-date.

While some of your supporters may not want to read a blog or even know what a blog is, that’s okay. Many of your friends and supporters desire to know more about you and your ministry; they want to know how to support you and pray for you. If you aren’t sending out consistent communication , you aren’t giving your supporters a choice to get more involved in your ministry. Don’t miss out on this chance to involve others in your work!

Here are some tips on how to create a great blog that will keep your readers coming back for more:

1 ) Write from the heart

Don’t feel like you have to write with the same tone as Beth Moore or John Piper. Your readers want to hear from you , in your own voice and style! Write about what’s going on in your life and what’s on your heart, using the same kind of tone that you would talk in. If you aren’t comfortable using words like “paradoxically” and “verisimilitude” in everyday conversations, don’t feel obligated to include them in a blog post.

2 ) Elaborate on your newsletter

We hope you’re already writing regular newsletters to your supporters! A monthly newsletter update is a great opportunity to briefly fill everyone in on what’s been going on in your life: did your son just get married? Did you just take a refreshing family vacation? Did you learn something new? How can your supporters be praying for you? A blog is a great place to tell your supporters and friends the entire story, include pictures and expound upon your newsletter. Don’t forget to include your blog link in your newsletter!

3) Write when you have something to write

While it’s good to be consistent in posting, don’t write a blog post just so you have a blog post. If there’s not a lot going on, or you just don’t have the time or energy, it’s perfectly fine to stay quiet for a time. Let your motto be “quality over quantity.”

4) Keep focused

According to this study by Medium, the average reading time is seven minutes, or about 1,600 words. Anything longer than that and your readers will start to get distracted, so try to keep your post focused on one main idea or theme.

5) Include visuals

Incorporate photographs and other elements (like bullet points, headers, and videos) to break up what would otherwise look like a wall of text. You don’t have to be a National Geographic-level photographer; snapshots and videos of your everyday life will make your post more interesting, visually appealing and easier to read.

6) Include calls-to-action

Don’t just share a great story and then sign off – leave your readers with something they can do! A brief, simple follow-up action item at the bottom of a post is typically called a call-to-action (or CTA) and gives the reader a tangible way to invest in your ministry. Whether it’s asking for prayer, encouraging your supporters to give or sharing another related story, blog post or article, there are plenty of ways to keep your readers involved even after your story is finished.

Social media is all about connecting, and what good is a series of posts about social media if our readers aren’t given a chance to join in on the conversation? We want to know what questions YOU have about using social media! Comment on this post with your question, ask away on our Facebook and Twitter pages, or email us at marketing@team.org , and we’ll answer your questions in a future blog post.

Read part 1 (Facebook) and part 3 (FAQs).

By Megan Lunsford 23 Apr, 2024
When seeking to serve cross-culturally with an authentic love for others, there’s no better example for us than Jesus. If we sat around a table and threw out the question, “How do we love like Jesus?” I think we would have several commonalities as we respond. For example, Jesus loved all people right where they were. He loved those who were deemed the least, those hardest to love, or those who were His enemies. These are all beautiful realities of the heart of Jesus. When we step into relationships, it can be easier to take on the warmer, more gracious gestures of Jesus’ love, especially in cross-cultural relationships. Think about it––when doing life with those who look and act differently than us, we are already out of our comfort zones and would rather keep things as simple and familiar as possible. But there are other facets of Jesus’ heart we often overlook that can transform us and others even more into His likeness. Jesus is love because God is love. Everything Jesus did was out of love; it’s the mere definition of who He is. As followers of Jesus, He calls us to the same: “Beloved, let us love one another, for love is from God, and whoever loves has been born of God and knows God. Anyone who does not love does not know God, because God is love. In this the love of God was made manifest among us, that God sent his only Son into the world, so that we might live through him. In this is love, not that we have loved God but that he loved us and sent his Son to be the propitiation for our sins. Beloved, if God so loved us, we also ought to love one another. No one has ever seen God; if we love one another, God abides in us and his love is perfected in us.” (1 John:7-12) Every display of love we offer to others is an opportunity for them to encounter the ultimate love of the Father. That’s a pretty big deal! In this article, we’ll look at three expressions of Jesus’ love that we tend to overlook when engaging others cross-culturally. (Next month, we’ll look at three more.) 1. Jesus loved sacrificially. Everywhere Jesus went, crowds followed Him. We even see times in Scripture where Jesus had plans to step away for time alone but those who were hurting found Him and He had compassion on them and stayed with them. Can you imagine rarely having any time to yourself but, instead, constantly being surrounded by crowds of people wanting help from you? Jesus loved sacrificially. He welcomed all who came to Him with love and compassion, never turning anyone away. “When He saw the crowds, He was moved with compassion for them, because they were harassed and helpless, like sheep without a shepherd.” (Matthew 9:36) In the same way, we can make room in our lives for Jesus to bring sacrificial interruptions which, in His eyes, are orchestrated encounters to transfer His love to others. It can be tempting to be so “on mission” that we are full steam ahead and find ourselves frustrated when the Holy Spirit sends an interruption into our path that we feel we don’t have time for. Or, perhaps, we have scheduled a meet-up but it’s the norm in another culture to be 30 minutes or an hour late. We anxiously think through how it will affect whatever we have planned next. While it’s normal to feel a little stressed, what if the very "interruption” standing in front of you was really a divine appointment sent by God? Or what if that person running late experiences how peaceful and gracious you are in adapting to their culture and therefore, they can encounter a beautiful display of Jesus’ love? To truly represent Christ, we should remain ready and willing for each assignment the Lord sends into our path, no matter the cost or how much we will have to re-route our day. He is always a hundred steps ahead and will work all things for His glory and our good. 2. Jesus loved by discerning each situation well. Think about how many situations Jesus had to respond to on a daily basis. We read in Scripture that there were lines of people waiting to be healed by Him, talk to Him, hear His teachings, or simply touch the hem of His robe. Jesus was fully dependent on His Father to discern each situation before addressing it. “Most assuredly, I say to you, the Son can do nothing of Himself, but what He sees the Father do; for whatever He does, the Son also does in like manner.” (John 5:19) Another temptation we can have when in a relationship with those God has sent us to is to think we already know the solution or what God wants to do before we’ve even asked Him. We believe we are full of knowledge, so we just pull from the bank we have stored within and go with it. However, when we access what is familiar to us as our default, we risk missing out on a God-given solution that might truly be the key to unlocking whatever challenge is in front of us. What does this look like when interacting with others? We can simply ask, “God, what is on Your heart for the person standing in front of me?” Then we listen and respond as He speaks. When we make it a daily habit to pause and hear God’s heart for each situation before responding, we are guaranteed to be effective in loving those around us. He knows the heart of every person that will cross our paths. Imagine how impactful we can be if we first lean on His wisdom and discernment before moving forward. 3. Jesus loved by speaking truth. Most of us are familiar with the story of Jesus and the Samaritan woman at the well. If we are honest, this conversation makes us a bit nervous as none of us would be comfortable with Jesus calling out intimate details of our lives that we would prefer to hide. But Jesus went further than just airing her dirty laundry. He offered her the hope of the Gospel and a relationship with Him - a divine fulfillment that could never be found in an earthly relationship. Jesus modeled a powerful example of loving others well cross-culturally. He took the low place and spoke truth, truly out of love––speaking to her heart from His. Like Jesus, our goal in sharing the truths about Him and His Word is to bring hope and satisfaction through Him alone. When we speak truth from Scripture, we are calling others higher into all God has for them. The tricky part here is we should avoid speaking truth if it isn’t first fueled by compassion. If it merely comes from a place of judgment, condemnation, or self-righteousness, it will fall flat 100% of the time. But if it truly comes from love, you are likely to not only win a heart back to the Father but, like the story of the Samaritan woman, even an entire village! If you see someone living outside of God’s best for their lives, ask God to show you your heart before engaging theirs. Once your heart is properly postured, you can speak truth out of an overflow of God’s love and trust Him for a transformation in their lives.
By Suzanne Pearson 16 Apr, 2024
TEAM Canada provides warm welcome and trusted friendships for diaspora populations living far from their native countries. As TEAM Canada workers Peter and Ruth (names changed) drive from their home to a nearby community center, they pass numerous apartment buildings and townhouses. Most of the families who live there are immigrants. They’ve left their countries of origin due to political unrest, trauma, and other difficulties. They’ve left family, friends, homes, jobs, and personal wealth behind. They search for peace, justice for the oppressed, and rest from fear and weariness. And as they adjust to a new country and a new language, they are often very isolated from others around them. “The sad reality is most immigrants are never even invited inside a Canadian home,” says Ruth. Peter and Ruth and their team try to change that reality. For the last nine years, the team, which includes workers from partner organizations as well as volunteers, has held English classes at the community center. Three days a week, over 60 students from more than 20 countries come together to learn English as well as to fellowship together and receive practical help in assimilating to a new normal. Meeting Needs and Building Trust That practical help may come in the form of procuring furniture, clothes, or dishes for newcomers, assistance with creating a resume and finding a job, or teaching people how to navigate Canadian laws and the medical system. As these tangible needs are met, relationships are built. “We invite them into our homes for meals and games,” Ruth shares. “We take them on hiking trips, picnics, outings, and out for coffee.” This is particularly important in this type of ministry because most immigrants come to Canada from cultures that value hospitality. Conversely, Canadians do not typically prioritize hospitality and consequently many newcomers feel lonely and isolated. Inviting folks to various gatherings and outings allows the team to spend extended time hearing people’s stories, struggles, hopes, and dreams. When she speaks about building friendships, Ruth’s heart for the people she serves is evident. “Hearing their stories, it’s easy to love them, and many have become close friends,” Ruth says. “We recognize the value of steady one-on-one relationships.”
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