Five Tips For Starting a Business as Mission

Christine Elizabeth • Mar 06, 2017

We came to the Philippines wide-eyed and idealistic.

Let’s start a coffee shop : make money for missions and make good coffee. How hard can it be?

Nineteen months later, what started as a vision for a large coffee shop with meeting rooms has turned into a small pour-over bar in a 10 square meter entryway within a co-working space. What started as a desire to make money for missions turned into a vision to mobilize and equip other entrepreneurs to use their business to serve God and people — here and abroad.

What began as a small dream that “might work” has become a reality, a joy and one of our biggest challenges.

Through our change in size, refinement of vision and many sleepless nights, we’ve embarked on a journey of learning the importance of serving God with what we have, what we love and what we do. We’re learning that life and community change happen when we’re engaged in all areas of society — business, education, politics, arts — not only in ministry at church.

For the past two years, we’ve received an abundance of help and advice from those who have gone before us in business, in ministry and in coffee. In honor of all we’ve learned, I want to pass on five of the biggest things that have helped us shape our missional business.

See the business as a part of your ministry.


business as mission narrative coffee manila

Don’t separate “business” and “mission.” How you conduct your business every day is ministry, not just a means to it.


So often, we can think of business as being the vehicle for missions or the “necessary evil” for connecting to people and serving the community. Tasks like legal paperwork, business plans and market research can seem like activities that hold you back from doing “the real work.”

But God calls us to do all things for His glory — even if they look like paperwork and seem like isolating activities.

So what if instead of seeing these tasks as projects to complete, we see them as a part of what God will use to teach us and use us? See the market research as a way to learn more about the needs of your community. Engage your creativity when preparing your business plan, and use all of it as a connecting point to the people around you. Ask questions. Get help. Redeem the everyday tasks.

We first realized the need for this when a friend and mentor asked us this very simple question: “Do you see the act of serving coffee as ministry?” My husband answered honestly, “No.” The ministry is the relationships, right?

Our friend reminded us that Jesus taught that giving cold water to the least of His followers marked you as His disciple. A cup of cold water — a tangible expression of service. If we make delicious coffee to the very best of our ability and serve it with love, this is service to Him who has given us these gifts.

Learn the laws in your host country.


business as mission narrative coffee company

Navigating the legal systems in your host country will set up your business for long-term success.


When we move into a new culture, we take time to study the language and learn the culture. Part of loving our host culture is learning the laws that govern it. While this is generally important when moving to a new place, it’s especially imperative when opening a business.

What are the legal implications of registering your new business? Can you, as a foreigner, even own a business? What do taxes look like? What certifications do you need (safety, fire, cleanliness, etc.)? Will you be a for-profit company or a nonprofit organization? Do you need a board? Trustees?

For some countries, there’s a difference between what the law says and what people usually do. Learn these differences, and know who to trust when you ask for advice.

This is one area that God used to challenge us as well as direct us in terms of how we would establish our business. It’s easy to obey the law when the laws make sense and everyone obeys them. But what about the times when it’s normal to work around the laws?

When looking to incorporate the business, there are laws about what foreigners and cannot own. We explored the implications of opening as a non-profit and as a for-profit. With each new conversation and each new step in understanding, we asked God, “ What do you want this business to be?

Currently, we are still in the process of making these decisions, and we see how the law is helping us discern the best path.

Be intentional about your suppliers.


business as mission narrative coffee company

It’s not just about building relationships with customers. You have the opportunity to build meaningful, long-term partnerships with your suppliers, too.


For us, it started with the coffee. Our industry prides itself on knowing — really knowing — the supply chain. We want to know the family who labored over this coffee — who picked the beans, how they were processed and where they come from. We want to know who roasted them, and we want those people’s story to be a part of ours.

Not only does it make it more fun to get to tell that story when we serve their product, but we also know exactly where the money we spend is going. We know it’s going to feed families and help friends fuel their businesses. We love having our business help other’s businesses.

Be intentional, build relationships, spend your money not just on the product but on the story and potential behind it. You can honor God by sourcing quality products rather than just getting what’s cheapest and easiest. Be wise with where your money goes, and know that sometimes that means spending money on relationships and quality.

We realized that we could do this with more than just the coffee: We paid a friend to build our bar, we visited the small chocolate factory that makes the chocolate we sell, and we sat down with the artists who made our aprons. This is one area of business that God can use to build relationships and connections to what you’re doing outside your own community.

Find a mentor (or two).


You are guaranteed to encounter obstacles in your business that you don’t know how to overcome. Ask for help often.


When we came here to Manila, we didn’t really know coffee. We liked it. We loved learning about it and talking about it and drinking it. But we needed to learn.

Similarly with business, we didn’t really know business. We had some ideas and big dreams but we didn’t know the ins and outs of how to start a business. For both of these things, we sought out people to mentor us.

As our needs and experiences changed, so did our mentors. We did not stick with the same person the whole time, but God brought in and out men and women who He used to teach us what we needed to know in that season.

Find people to teach you. Ask for help. Be a learner of your industry and of business in general. Even if you’ve worked in this field before, learn the field in the culture you’re in. Seek wisdom from other expats who have started a business internationally and from locals who know how to work in business in their own culture.

And know that one person may not walk with you through the whole process. Each season of starting a business can look a little different and require different help. “Without counsel plans fail, but with many advisers they succeed” (Proverbs 15:22, ESV).

Let it take unexpected turns.


Your business likely will not look like you planned. But each change gives you a chance to rely on God.


If I could show you what our business looked like in my imagination as we were preparing, it would look different every few months or so. Then to compare it to what it is now — it has changed so much! But it’s better than what we could have planned on our own.

There was a season when each new conversation drastically changed what we wanted our business to be. We allowed these conversations to do so because we wanted to be sure we were walking forward with open hands, allowing God to make it be what He wanted it to be.

Our friend and fellow business owner, Isiah, puts it this way, “I may be the business owner, but I’m still really the employee. God is the owner of my business.” Even setbacks may be God’s way of changing your direction, of using His business to give Him more glory.

By Suzanne Pearson 16 Apr, 2024
TEAM Canada provides warm welcome and trusted friendships for diaspora populations living far from their native countries. As TEAM Canada workers Peter and Ruth (names changed) drive from their home to a nearby community center, they pass numerous apartment buildings and townhouses. Most of the families who live there are immigrants. They’ve left their countries of origin due to political unrest, trauma, and other difficulties. They’ve left family, friends, homes, jobs, and personal wealth behind. They search for peace, justice for the oppressed, and rest from fear and weariness. And as they adjust to a new country and a new language, they are often very isolated from others around them. “The sad reality is most immigrants are never even invited inside a Canadian home,” says Ruth. Peter and Ruth and their team try to change that reality. For the last nine years, the team, which includes workers from partner organizations as well as volunteers, has held English classes at the community center. Three days a week, over 60 students from more than 20 countries come together to learn English as well as to fellowship together and receive practical help in assimilating to a new normal. Meeting Needs and Building Trust That practical help may come in the form of procuring furniture, clothes, or dishes for newcomers, assistance with creating a resume and finding a job, or teaching people how to navigate Canadian laws and the medical system. As these tangible needs are met, relationships are built. “We invite them into our homes for meals and games,” Ruth shares. “We take them on hiking trips, picnics, outings, and out for coffee.” This is particularly important in this type of ministry because most immigrants come to Canada from cultures that value hospitality. Conversely, Canadians do not typically prioritize hospitality and consequently many newcomers feel lonely and isolated. Inviting folks to various gatherings and outings allows the team to spend extended time hearing people’s stories, struggles, hopes, and dreams. When she speaks about building friendships, Ruth’s heart for the people she serves is evident. “Hearing their stories, it’s easy to love them, and many have become close friends,” Ruth says. “We recognize the value of steady one-on-one relationships.”
By Suzanne Pearson 19 Mar, 2024
Previously on the TEAM blog, we sat down with Justin Burkholder (pictured above at left, with TEAM's Executive Director of Communications, Aaron Catlin). Justin will become TEAM’s next International Director on July 1, 2024. Justin shared about his background, family, and the journey that led him to TEAM. Check out that interview here . Today, we pick up the conversation as Justin shares how God called him to the role of International Director, and what he sees for the next chapter in TEAM’s work in the global Church. Q: How and when did you first consider applying for the position of International Director? How did the Lord reveal Himself to you as this opportunity presented itself? A: For some time, I have been evaluating how God wants me to use the gifts He has given me. Jenny and I have had a fruitful ministry in church planting in Guatemala and would happily continue doing so as God leads. However, as God blessed my efforts in TEAM leadership, there were friends and family who expressed that I should consider using my gifts in the International Director role. I don’t believe that everything necessarily rises and falls on leadership, but I do believe that it is a core component in the body of Christ. Using the gifts God has given me is a way that I want to bless the body of Christ in TEAM, making my contribution to the global purposes of God’s mission. Jenny and I spent a lot of time praying about this and decided that I should put my name in for consideration, trusting God’s guidance. We had a tremendous amount of peace throughout the entire process and were blessed by the prayer-filled process that the board undertook. Q: This is a key role in a large and complex organization, and I’m sure this was a big decision for you and your family. What were your fears or concerns? Why did you ultimately decide to accept the position? A: You say “were” like the fears have passed! I still am quite aware of my youth and inexperience - of the responsibility and weight of this role. Mostly, I’m afraid of leading an organization like TEAM in the flesh. Many of the fears that I have faced have been fears rooted in fleshly desires and concerns. I have no desire to succeed in the world’s eyes and fail in the Kingdom of Jesus. Why did I ultimately decide to accept the position? I’m convinced that the Good News about Jesus is true. The tomb is empty, Jesus is King, and the world needs to know, because Jesus is coming back. He will put things in order. He will establish righteousness, peace, and justice for all mankind, and He has commissioned His Church to proclaim and demonstrate His rule and reign. I want to use my gifts to do whatever I can to amplify the proclamation of this message and the multiplication of His Church around the world. Q: What are your goals and vision for the future of TEAM? A: This is something that I’ve spent a lot of time thinking about. I’m certainly not ready to present a fully-shaped vision and goals for TEAM’s future without the input of other people in different contexts in TEAM. But, I will share a few things that I think are important: First, we need to model God-Dependence . I am hopeful that as leaders in TEAM, we can continue to model God-Dependence. As Hudson Taylor said years ago “…God’s work, done in God’s way, will never lack God’s supplies.” I am hopeful that we can increase our sense of faith in God, prayer, and seeking direction from the Spirit. Secondly, we must strengthen our relational fabric . Due to the changes that we have experienced by decentralizing our home office functions, and the challenges from the pandemic, we have experienced a loss of relationships. It is imperative that we intentionally prioritize the building of relationships with one another. I plan to visit our workers and staff, and I am expectant that other key leaders and staff will be doing the same. Third, we must pursue the greater presence of the global Church. The Kingdom of Jesus Christ doesn’t look like any single geopolitical, ethnic, or racial culture. If we want to truly see the Kingdom of Jesus come on earth as it is in heaven, then we as citizens of this Kingdom must learn from one another, submit to one another, and grow with one another. The missional potential of the global Church has been unleashed by God’s Spirit since Acts 1, and we have an opportunity to learn from many brothers and sisters in Christ who can help us to better model and proclaim the Kingdom of Jesus to those who have yet to believe. Lastly, we must increase our Gospel boldness . There are still many places of great spiritual blindness and spiritual brokenness around the world. The apostolic impulse of cross-cultural organizations should call us to the to the edges of where the Kingdom of Jesus is not penetrating. Whether spiritual blindness and brokenness exists because of lack of access, idolatry, injustice, or any other myriad of reasons, I prayerfully hope to see more and more TEAM workers continue to move into spaces of great Gospel need.
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