Social Media for Missionaries (Part 1: Facebook)

Carrie Mills • Sep 11, 2014

Blogging, tweeting, posting and sharing are fabulous ways to share about your ministry, but navigating the world of social media and online communication can seem confusing and overwhelming. We’re here to tell you that it doesn’t have to be! Today, you’re reading the first installment of a three-part series on how missionaries can use social media to connect with friends and supporters.

We frequently hear the same questions from missionaries about Facebook, Twitter, blogging, and more, and have compiled some general ideas and suggestions based on these conversations. We understand that there are countless resources for learning about and managing social media; our hope is to simply invite you to discover new ways of using these tools to connect with others and engage your audience more fully in your ministry.

*Please note that we discourage using social media if you are in a security-sensitive area or situation. Always use discretion when choosing what to share publicly.

First off, we’ll discuss the best ways to use Facebook. Let’s get started!

If you’ve spent much time on the internet, you’ve heard of Facebook. Used by over 68 percent of American adults (according to Pew Research Center ), this mega social media site is everywhere you look. Besides being full of fun images and entertaining distractions, Facebook can be a valuable tool for connecting with others and involving friends, family, and even supporters in parts of your lives they might otherwise not be aware of.

Here are some ways you can start using Facebook to share, connect, and communicate with your support base.

1) A picture is worth a thousand words
People love photos on Facebook. Sharing pictures is a great way to provide a glimpse into your world and culture. If you have an interesting story or funny anecdote to go with it, even better!

2) Cross-communicate
Use Facebook to supplement your other modes of sharing. If you mail monthly newsletters , share them on Facebook. If you blog, share your posts on Facebook. If you send out an email update… you guessed it: share it on Facebook! You do not have to generate completely unique content for every Facebook post; you can use Facebook to notify your followers that there are updates available on your other social media channels, and you might catch the eye of someone who would have otherwise missed it.

3) Link up
Facebook is all about sharing, so do just that. Share links to websites you find interesting. Share blog posts you’ve enjoyed reading or articles you’ve found fascinating. Use your Facebook page to share your giving link, or direct your followers to a website about your ministry or country. Chances are, if you’ve found it interesting, someone else will too!

4) Connect with others in ministry
One of the beautiful things about social media is that it opens doors to new worlds and new connections you might not make otherwise. Find other missionaries, missions agencies, and ministry leaders and start interacting with them. If you meet someone at a retreat or conference, look them up on Facebook and stay in touch!

5) Beware the “over-share”
While it’s great to share a lot of good, appropriate content on Facebook, be careful that you don’t over-share. If you like to post a lot of personal AND missions-related items consider opening a second account or starting a page just for your ministry updates. Facebook is wonderful for sharing all aspects of your life and it can be a lot of fun to share funny stories and cute pictures. However, keeping the focus on your ministry will allow your followers to clearly see those updates and keep your posts from getting lost in the crowd.

6) Be consistent
Set a posting timeframe that works well for you. Whether it’s once a month or twice a day, try to maintain some consistency in how often you post. You certainly do not need to post every day at the exact same time, but maintaining your page with regular updates will keep your friends and supporters coming back often—giving them something to look forward to!
(Tip: If you have trouble remembering to post, set a recurring calendar reminder!)

7) Stay in your comfort zone
If you’re not comfortable or don’t enjoy using Facebook (or Twitter, Instagram, blogging, or any other communication platform) it can become a chore. There is nothing written in stone that says you must use Facebook to communicate with your supporters! Use what you enjoy and are comfortable using—whether that’s one outlet or eight—and forget the rest!

On Facebook, the world is a mouse click away. You are part of a great adventure that your supporters and friends want to know about, and Facebook can be the perfect tool for keeping them involved and engaged.

This is the first of a three-part series. Read part 2 (blogging) and part 3 (FAQs).

By Megan Lunsford 23 Apr, 2024
When seeking to serve cross-culturally with an authentic love for others, there’s no better example for us than Jesus. If we sat around a table and threw out the question, “How do we love like Jesus?” I think we would have several commonalities as we respond. For example, Jesus loved all people right where they were. He loved those who were deemed the least, those hardest to love, or those who were His enemies. These are all beautiful realities of the heart of Jesus. When we step into relationships, it can be easier to take on the warmer, more gracious gestures of Jesus’ love, especially in cross-cultural relationships. Think about it––when doing life with those who look and act differently than us, we are already out of our comfort zones and would rather keep things as simple and familiar as possible. But there are other facets of Jesus’ heart we often overlook that can transform us and others even more into His likeness. Jesus is love because God is love. Everything Jesus did was out of love; it’s the mere definition of who He is. As followers of Jesus, He calls us to the same: “Beloved, let us love one another, for love is from God, and whoever loves has been born of God and knows God. Anyone who does not love does not know God, because God is love. In this the love of God was made manifest among us, that God sent his only Son into the world, so that we might live through him. In this is love, not that we have loved God but that he loved us and sent his Son to be the propitiation for our sins. Beloved, if God so loved us, we also ought to love one another. No one has ever seen God; if we love one another, God abides in us and his love is perfected in us.” (1 John:7-12) Every display of love we offer to others is an opportunity for them to encounter the ultimate love of the Father. That’s a pretty big deal! In this article, we’ll look at three expressions of Jesus’ love that we tend to overlook when engaging others cross-culturally. (Next month, we’ll look at three more.) 1. Jesus loved sacrificially. Everywhere Jesus went, crowds followed Him. We even see times in Scripture where Jesus had plans to step away for time alone but those who were hurting found Him and He had compassion on them and stayed with them. Can you imagine rarely having any time to yourself but, instead, constantly being surrounded by crowds of people wanting help from you? Jesus loved sacrificially. He welcomed all who came to Him with love and compassion, never turning anyone away. “When He saw the crowds, He was moved with compassion for them, because they were harassed and helpless, like sheep without a shepherd.” (Matthew 9:36) In the same way, we can make room in our lives for Jesus to bring sacrificial interruptions which, in His eyes, are orchestrated encounters to transfer His love to others. It can be tempting to be so “on mission” that we are full steam ahead and find ourselves frustrated when the Holy Spirit sends an interruption into our path that we feel we don’t have time for. Or, perhaps, we have scheduled a meet-up but it’s the norm in another culture to be 30 minutes or an hour late. We anxiously think through how it will affect whatever we have planned next. While it’s normal to feel a little stressed, what if the very "interruption” standing in front of you was really a divine appointment sent by God? Or what if that person running late experiences how peaceful and gracious you are in adapting to their culture and therefore, they can encounter a beautiful display of Jesus’ love? To truly represent Christ, we should remain ready and willing for each assignment the Lord sends into our path, no matter the cost or how much we will have to re-route our day. He is always a hundred steps ahead and will work all things for His glory and our good. 2. Jesus loved by discerning each situation well. Think about how many situations Jesus had to respond to on a daily basis. We read in Scripture that there were lines of people waiting to be healed by Him, talk to Him, hear His teachings, or simply touch the hem of His robe. Jesus was fully dependent on His Father to discern each situation before addressing it. “Most assuredly, I say to you, the Son can do nothing of Himself, but what He sees the Father do; for whatever He does, the Son also does in like manner.” (John 5:19) Another temptation we can have when in a relationship with those God has sent us to is to think we already know the solution or what God wants to do before we’ve even asked Him. We believe we are full of knowledge, so we just pull from the bank we have stored within and go with it. However, when we access what is familiar to us as our default, we risk missing out on a God-given solution that might truly be the key to unlocking whatever challenge is in front of us. What does this look like when interacting with others? We can simply ask, “God, what is on Your heart for the person standing in front of me?” Then we listen and respond as He speaks. When we make it a daily habit to pause and hear God’s heart for each situation before responding, we are guaranteed to be effective in loving those around us. He knows the heart of every person that will cross our paths. Imagine how impactful we can be if we first lean on His wisdom and discernment before moving forward. 3. Jesus loved by speaking truth. Most of us are familiar with the story of Jesus and the Samaritan woman at the well. If we are honest, this conversation makes us a bit nervous as none of us would be comfortable with Jesus calling out intimate details of our lives that we would prefer to hide. But Jesus went further than just airing her dirty laundry. He offered her the hope of the Gospel and a relationship with Him - a divine fulfillment that could never be found in an earthly relationship. Jesus modeled a powerful example of loving others well cross-culturally. He took the low place and spoke truth, truly out of love––speaking to her heart from His. Like Jesus, our goal in sharing the truths about Him and His Word is to bring hope and satisfaction through Him alone. When we speak truth from Scripture, we are calling others higher into all God has for them. The tricky part here is we should avoid speaking truth if it isn’t first fueled by compassion. If it merely comes from a place of judgment, condemnation, or self-righteousness, it will fall flat 100% of the time. But if it truly comes from love, you are likely to not only win a heart back to the Father but, like the story of the Samaritan woman, even an entire village! If you see someone living outside of God’s best for their lives, ask God to show you your heart before engaging theirs. Once your heart is properly postured, you can speak truth out of an overflow of God’s love and trust Him for a transformation in their lives.
By Suzanne Pearson 16 Apr, 2024
TEAM Canada provides warm welcome and trusted friendships for diaspora populations living far from their native countries. As TEAM Canada workers Peter and Ruth (names changed) drive from their home to a nearby community center, they pass numerous apartment buildings and townhouses. Most of the families who live there are immigrants. They’ve left their countries of origin due to political unrest, trauma, and other difficulties. They’ve left family, friends, homes, jobs, and personal wealth behind. They search for peace, justice for the oppressed, and rest from fear and weariness. And as they adjust to a new country and a new language, they are often very isolated from others around them. “The sad reality is most immigrants are never even invited inside a Canadian home,” says Ruth. Peter and Ruth and their team try to change that reality. For the last nine years, the team, which includes workers from partner organizations as well as volunteers, has held English classes at the community center. Three days a week, over 60 students from more than 20 countries come together to learn English as well as to fellowship together and receive practical help in assimilating to a new normal. Meeting Needs and Building Trust That practical help may come in the form of procuring furniture, clothes, or dishes for newcomers, assistance with creating a resume and finding a job, or teaching people how to navigate Canadian laws and the medical system. As these tangible needs are met, relationships are built. “We invite them into our homes for meals and games,” Ruth shares. “We take them on hiking trips, picnics, outings, and out for coffee.” This is particularly important in this type of ministry because most immigrants come to Canada from cultures that value hospitality. Conversely, Canadians do not typically prioritize hospitality and consequently many newcomers feel lonely and isolated. Inviting folks to various gatherings and outings allows the team to spend extended time hearing people’s stories, struggles, hopes, and dreams. When she speaks about building friendships, Ruth’s heart for the people she serves is evident. “Hearing their stories, it’s easy to love them, and many have become close friends,” Ruth says. “We recognize the value of steady one-on-one relationships.”
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